Steve Jobs Quotes And Sayings

I Didn't See It Then, But It Turned Out That Getting Fired From Apple Was The Best Thing That Could Have Ever Happened To Me. The Heaviness Of Being Successful Was Replaced By The Lightness Of Being A Beginner Again, Less Sure About Everything. It Freed Me To Enter One Of The Most Creative Periods Of My Life.

An Ipod, A Phone, An Internet Mobile Communicator... These Are Not Three Separate Devices! And We Are Calling It Iphone! Today Apple Is Going To Reinvent The Phone. And Here It Is.

I Think Right Now It's A Battle For The Mindshare Of Developers And For The Mindshare Of Customers, And Right Now Iphone And Android Are Winning That Battle.

Great Things In Business Are Never Done By One Person. They're Done By A Team Of People.

We Think Android Is Very, Very Fragmented, And Becoming More Fragmented By The Day. And As You Know, Apple Strives For The Integrated Model So That The User Isn't Forced To Be The Systems Integrator.

Stay Hungry, Stay Foolish.

Most People Have No Concept Of How An Automatic Transmission Works, Yet They Know How To Drive A Car. You Don't Have To Study Physics To Understand The Laws Of Motion To Drive A Car. You Don't Have To Understand Any Of This Stuff To Use Macintosh.

If You Haven't Found It Yet, Keep Looking. Don't Settle. As With All Matters Of The Heart, You'll Know When You Find It. And, Like Any Great Relationship, It Just Gets Better And Better As The Years Roll On.

There's No Other Company That Could Make A Macbook Air And The Reason Is That Not Only Do We Control The Hardware, But We Control The Operating System. And It Is The Intimate Interaction Between The Operating System And The Hardware That Allows Us To Do That. There Is No Intimate Interaction Between Windows And A Dell Notebook.

Our Dna Is As A Consumer Company - For That Individual Customer Who's Voting Thumbs Up Or Thumbs Down. That's Who We Think About. And We Think That Our Job Is To Take Responsibility For The Complete User Experience. And If It's Not Up To Par, It's Our Fault, Plain And Simply.

For You To Sleep Well At Night, The Aesthetic, The Quality, Has To Be Carried All The Way Through.

I'm An Optimist In The Sense That I Believe Humans Are Noble And Honorable, And Some Of Them Are Really Smart. I Have A Very Optimistic View Of Individuals.

When You're Young, You Look At Television And Think, There's A Conspiracy. The Networks Have Conspired To Dumb Us Down. But When You Get A Little Older, You Realize That's Not True. The Networks Are In Business To Give People Exactly What They Want.

The Desktop Computer Industry Is Dead. Innovation Has Virtually Ceased. Microsoft Dominates With Very Little Innovation. That's Over. Apple Lost. The Desktop Market Has Entered The Dark Ages, And It's Going To Be In The Dark Ages For The Next 10 Years, Or Certainly For The Rest Of This Decade.

Things Don't Have To Change The World To Be Important.

No One Wants To Die. Even People Who Want To Go To Heaven Don't Want To Die To Get There. And Yet Death Is The Destination We All Share. No One Has Ever Escaped It. And That Is As It Should Be, Because Death Is Very Likely The Single Best Invention Of Life. It Is Life's Change Agent. It Clears Out The Old To Make Way For The New.

Microsoft Has Had Two Goals In The Last 10 Years. One Was To Copy The Mac, And The Other Was To Copy Lotus' Success In The Spreadsheet - Basically, The Applications Business. And Over The Course Of The Last 10 Years, Microsoft Accomplished Both Of Those Goals. And Now They Are Completely Lost.

It's Not The Tools That You Have Faith In - Tools Are Just Tools. They Work, Or They Don't Work. It's People You Have Faith In Or Not. Yeah, Sure, I'm Still Optimistic I Mean, I Get Pessimistic Sometimes But Not For Long.

So When These People Sell Out, Even Though They Get Fabulously Rich, They're Gypping Themselves Out Of One Of The Potentially Most Rewarding Experiences Of Their Unfolding Lives. Without It, They May Never Know Their Values Or How To Keep Their Newfound Wealth In Perspective.

We Think The Mac Will Sell Zillions, But We Didn't Build The Mac For Anybody Else. We Built It For Ourselves. We Were The Group Of People Who Were Going To Judge Whether It Was Great Or Not. We Weren't Going To Go Out And Do Market Research. We Just Wanted To Build The Best Thing We Could Build.

This Is What Customers Pay Us For - To Sweat All These Details So It's Easy And Pleasant For Them To Use Our Computers. We're Supposed To Be Really Good At This. That Doesn't Mean We Don't Listen To Customers, But It's Hard For Them To Tell You What They Want When They've Never Seen Anything Remotely Like It.

Innovation Has Nothing To Do With How Many R &Amp; D Dollars You Have. When Apple Came Up With The Mac, Ibm Was Spending At Least 100 Times More On R &Amp; D. It's Not About Money. It's About The People You Have, How You're Led, And How Much You Get It.

Being The Richest Man In The Cemetery Doesn't Matter To Me. Going To Bed At Night Saying We've Done Something Wonderful, That's What Matters To Me.

But Innovation Comes From People Meeting Up In The Hallways Or Calling Each Other At 10:30 At Night With A New Idea, Or Because They Realized Something That Shoots Holes In How We've Been Thinking About A Problem.

And One More Thing.

My Model For Business Is The Beatles: They Were Four Guys That Kept Each Others' Negative Tendencies In Check; They Balanced Each Other. And The Total Was Greater Than The Sum Of The Parts.

Innovation Distinguishes Between A Leader And A Follower.

I Think Money Is A Wonderful Thing Because It Enables You To Do Things. It Enables You To Invest In Ideas That Don't Have A Short-term Payback.

The Reason That Apple Is Able To Create Products Like The Ipad Is Because We've Always Tried To Be At The Intersection Of Technology And The Liberal Arts.

Throughout My Years In Business, I Discovered Something. I Would Always Ask Why You Do Things. The Answers That I Would Invariably Get Are: 'Oh, That's Just The Way Things Are Done Around Here.' Nobody Knows Why They Do What They Do. Nobody Thinks Very Deeply About Things In Business.

Pretty Much, Apple And Dell Are The Only Ones In This Industry Making Money. They Make It By Being Wal-mart. We Make It By Innovation.

The People Who Are Doing The Work Are The Moving Force Behind The Macintosh. My Job Is To Create A Space For Them, To Clear Out The Rest Of The Organization And Keep It At Bay.

Apple's Market Share Is Bigger Than Bmw's Or Mercedes's Or Porsche's In The Automotive Market. What's Wrong With Being Bmw Or Mercedes?

Who Wants A Stylus. You Have To Get Em And Put Em Away, And You Lose Em. Yuck. Nobody Wants A Stylus.

We Want To Reinvent The Phone. What's The Killer App? The Killer App Is Making Calls! It's Amazing How Hard It Is To Make Calls On Most Phones. We Want To Let You Use Contacts Like Never Before - Sync Your Iphone With Your Pc Or Mac.

For The Past 33 Years, I Have Looked In The Mirror Every Morning And Asked Myself: 'If Today Were The Last Day Of My Life, Would I Want To Do What I Am About To Do Today?' And Whenever The Answer Has Been 'No' For Too Many Days In A Row, I Know I Need To Change Something.

The Over-all Point Is That New Technology Will Not Necessarily Replace Old Technology, But It Will Date It. By Definition. Eventually, It Will Replace It. But It's Like People Who Had Black-and-white Tvs When Color Came Out. They Eventually Decided Whether Or Not The New Technology Was Worth The Investment.

The Engineering Is Long Gone In Most Pc Companies. In The Consumer Electronics Companies, They Don't Understand The Software Parts Of It. And So You Really Can't Make The Products That You Can Make At Apple Anywhere Else Right Now. Apple's The Only Company That Has Everything Under One Roof.

This Revolution, The Information Revoultion, Is A Revolution Of Free Energy As Well, But Of Another Kind: Free Intellectual Energy. It's Very Crude Today, Yet Our Macintosh Computer Takes Less Power Than A 100-watt Bulb To Run It And It Can Save You Hours A Day. What Will It Be Able To Do Ten Or 20 Years From Now, Or 50 Years From Now?

I Met Woz When I Was 13, At A Friend's Garage. He Was About 18. He Was, Like, The First Person I Met Who Knew More Electronics Than I Did At That Point. We Became Good Friends, Because We Shared An Interest In Computers And We Had A Sense Of Humor. We Pulled All Kinds Of Pranks Together.

As Individuals, People Are Inherently Good. I Have A Somewhat More Pessimistic View Of People In Groups. And I Remain Extremely Concerned When I See What's Happening In Our Country, Which Is In Many Ways The Luckiest Place In The World. We Don't Seem To Be Excited About Making Our Country A Better Place For Our Kids.

I'll Always Stay Connected With Apple. I Hope That Throughout My Life I'll Sort Of Have The Thread Of My Life And The Thread Of Apple Weave In And Out Of Each Other, Like A Tapestry. There May Be A Few Years When I'm Not There, But I'll Always Come Back.

I Think It's Brought The World A Lot Closer Together, And Will Continue To Do That. There Are Downsides To Everything; There Are Unintended Consequences To Everything. The Most Corrosive Piece Of Technology That I've Ever Seen Is Called Television - But Then, Again, Television, At Its Best, Is Magnificent.

I'm Sorry, It's True. Having Children Really Changes Your View On These Things. We're Born, We Live For A Brief Instant, And We Die. It's Been Happening For A Long Time. Technology Is Not Changing It Much - If At All.

The Desktop Metaphor Was Invented Because One, You Were A Stand-alone Device, And Two, You Had To Manage Your Own Storage. That's A Very Big Thing In A Desktop World. And That May Go Away. You May Not Have To Manage Your Own Storage. You May Not Store Much Before Too Long.

Well, Apple Invented The Pc As We Know It, And Then It Invented The Graphical User Interface As We Know It Eight Years Later (With The Introduction Of The Mac). But Then, The Company Had A Decade In Which It Took A Nap.

Bottom Line Is, I Didn't Return To Apple To Make A Fortune. I've Been Very Lucky In My Life And Already Have One. When I Was 25, My Net Worth Was $100 Million Or So. I Decided Then That I Wasn't Going To Let It Ruin My Life. There's No Way You Could Ever Spend It All, And I Don't View Wealth As Something That Validates My Intelligence.

We Made The Buttons On The Screen Look So Good You'll Want To Lick Them.

In Most People's Vocabularies, Design Means Veneer. It's Interior Decorating. It's The Fabric Of The Curtains And The Sofa. But To Me, Nothing Could Be Further From The Meaning Of Design.

You Can't Connect The Dots Looking Forward; You Can Only Connect Them Looking Backwards. So You Have To Trust That The Dots Will Somehow Connect In Your Future. You Have To Trust In Something - Your Gut, Destiny, Life, Karma, Whatever. This Approach Has Never Let Me Down, And It Has Made All The Difference In My Life.